Emerging Shoe Designers Talk Launching Their Line & How to Stand Out รองเท้า แฟชั่น ไซส์ 41 Nicholas Kirkwood at the FN CEO Summit. Patrick MacLeod. Take his newly launched bespoke service with Farfetch: The NIKEiD-like online customization service allows customers to choose their own colors and materials to create a personalized version of his popular Beya loafer or Beya mule. Despite the fact that customers around the world can now create their own take on his shoes, he says he doesn’t mind relinquishing that bit of design control to see if the service can be a success. He says during the beta testing of the site, they “made the most disgusting versions” of the shoes and worked backward from there in order to offer customers options that work together. “This is very much an experiment to see where this takes us. What we’re finding so far is, actually very few are horror shows,” he said with a laugh. Kirkwood’s partnership with LVMH helped catapult him to global recognition even more, and he now offers his shoes in roughly 45 countries. Nicholas Kirkwood at the FN CEO Summit.
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